Tex Kelly Productions
HVAC contractor at work, brand cinematography for heating and cooling marketing

Industries — HVAC

Marketing for HVAC across California and Northern Arizona.

Marketing, video, and lead generation for HVAC contractors.

HVAC, what we do

Marketing, brand cinematography, and integrated paid-search lead generation built specifically for HVAC contractors in Northern Arizona and Northern California. Brand films that actually get watched, Google Ads campaigns that convert, websites that rank, and Google Business Profile optimization that lifts the phone.

HVAC contractors lose more deals to invisible marketing than to actual competition. The truck is on the road, the techs are good, the install reviews are five-star, and the phone still doesn't ring like it should because the brand isn't built and the lead funnel isn't tuned. We fix that with the same playbook that built Tex's personal channel to 1B+ views and 2M+ followers, scaled down for HVAC operators in markets like Prescott Valley, Prescott, Flagstaff, Eureka, and beyond.

Most HVAC marketing looks identical, stock photos of furnaces, a logo, a phone number, and a Facebook page that hasn't been updated in six months. Real differentiation in this industry comes from cinematic brand storytelling, a website that loads in under a second and ranks for service-area keywords, and paid search that's actually optimized week over week. That stack consistently outperforms the generic 'home services marketing agency' approach contractors get pitched by Phoenix or LA outfits.

What you're up against

The four problems we solve.

  • 01

    Phone Doesn't Ring Like It Should

    Five-star techs, great install reviews, and the schedule still has gaps. Usually a brand + paid-media issue, not a service issue.

  • 02

    Stock-Photo Marketing Looks Like Everyone Else

    Generic furnace photography and templated copy makes premium contractors look like commodity ones. Real brand cinematography solves it.

  • 03

    Google Ads Burns Budget Without Conversions

    Most HVAC paid search runs on default settings that favor the platform. Optimization, conversion tracking, and creative make the difference between $200 cost-per-lead and $40.

  • 04

    Google Business Profile Underperforms

    GBP is the highest-leverage local-search asset most contractors have, and most contractors have it half-set-up. Photos, posts, services, Q&A, reviews, all of it has a playbook.

Services that apply

6 services working together.

Each HVAC engagement combines a tuned subset of our services into one coordinated program, not a stack of disconnected vendor relationships.

How it works

From first call to ongoing program.

  1. 01

    Discovery Call

    30-minute free call to scope the business. Where are leads coming from now, where do they need to come from in 12 months, what's the install team capacity, what's the goal. Honest fit assessment at the end.

  2. 02

    Brand + Funnel Audit

    Two-week audit of current brand assets, website performance, paid media accounts, GBP, review velocity, and competitive position in the local market. Documented playbook delivered at the end.

  3. 03

    Production + Launch

    Brand cinematography, web build (if needed), ad creative production, and paid media campaign launch. Most engagements go from kickoff to live in 6-10 weeks depending on scope.

  4. 04

    Ongoing Optimization

    Monthly retainer for ongoing paid-media optimization, content production, reporting, and strategy. Most HVAC clients see 3-6 month payback on the full stack.

Investment

HVAC engagements range from one-time brand cinematography ($4,000-$12,000) to full-stack ongoing retainers ($3,500-$8,500/month) covering paid-media management, content production, web, and GBP. Free first call to scope fit.

HVAC. FAQs

Common questions.

  • Do you actually understand the HVAC business?
    Yes, and more importantly, we approach it with the playbook of a brand operator, not a generic agency. Tex built his personal brand to 1B+ views and 2M+ followers using the same conversion psychology that drives high-ticket trade leads. Same paid-search, paid-social, content, and creative principles apply directly to HVAC.
  • How long until I see real lead-flow improvement?
    Paid search lifts in week 2-4 once campaigns are tuned and creative is in place. Organic + GBP lift in month 3-6 as content compounds and review velocity builds. Brand cinematography lifts close-rate immediately on existing inbound calls because the prospect arrives pre-sold.
  • Can you handle both Arizona and California HVAC markets?
    Yes. The Arizona market (Prescott Valley, Prescott, Flagstaff, Cottonwood, Sedona) and the California market (Eureka, Arcata, Fortuna, McKinleyville) both run on the same fundamentals with regional creative and ad-targeting adjustments. Born and raised in Prescott Valley, headquartered in Eureka.
  • What if I already have a marketing person or agency?
    Most engagements integrate with existing internal teams rather than replacing them. Common pattern: we handle brand cinematography, paid media, and strategy; the in-house team handles community management, customer service, and day-to-day social posting. Free first call to scope where to plug in.
  • What's the minimum engagement to make this work?
    For most HVAC contractors, a one-time brand cinematography production ($6,000-$10,000) plus a 6-month paid-media engagement ($3,500-$5,000/month) is the cleanest minimum-viable stack. Smaller engagements work for specific projects (just a new website, just brand video), free call to scope what makes sense.

Inquire

Tell me about your hvac business.

Every inquiry gets a personal reply within 24 hours.