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Tex Kelly Productions
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Custom-Coded Websites, Custom-coded websites built to rank, no templates, no plugins.

Northern Arizona & Humboldt County

Web Designer & Developer

Custom-coded websites built to rank, no templates, no plugins.

Inquire Call (707) 382-1108

Custom-coded websites for businesses across Northern Arizona, contractors, restaurants, professional services, and retail in Prescott Valley, Prescott, Sedona, and Flagstaff, plus California's North Coast. No templates. No page builders. Each site is hand-coded from scratch with deep schema markup and SEO architecture engineered to rank from the first commit.

The Approach

Custom-coded sites built to actually rank.

Templates and drag-and-drop builders generate the same code as every other site using them, and that ceiling shows up in the rankings. Hand-coded sites get the schema depth, the semantic structure, the performance, and the internal linking architecture that template builders physically cannot match.

Every site we build is hand-coded from scratch and engineered for ranking from the first commit. Structured data on every page. Hand-written meta descriptions. Image optimization. Core Web Vitals in the green.

Most client sites get more inquiries in their first 90 days post-launch than they had in the prior year. The sites are fast, they rank, and they're easy to maintain.

Hand-coded website on a laptop in Old Town Eureka. Carson Mansion through a rain-glossed window

Watch It Build

From code to live site.

Every site we ship is hand-coded line by line, here's what that looks like in fast-forward.

https://texkelly.com

The Trade-Off

Hand-coded vs. drag-and-drop.

Every web project starts with the same fork in the road. The choice shapes everything that follows, ranking ceiling, performance, ongoing cost, and how distinctly the site reads next to local competitors.

  • Hand-coded

    Built from scratch.

    • Every page authored line-by-line for the brand it represents, no shared chassis with thousands of look-alike sites.
    • Structured data on every page (Organization, LocalBusiness, Service, Review, FAQ), the depth that wins local-pack rankings.
    • Core Web Vitals routinely green at launch, image pipelines, lazy loading, and asset minification are part of the build, not a plugin you bolt on later.
    • Hand-written meta and on-page copy in your brand voice. No templated boilerplate, no generic stock language.

  • Template builders

    Off the shelf.

    • The same underlying code as every other site in the same vertical, and search engines can tell.
    • Schema is whatever the template ships, which is usually thin or missing entirely.
    • Performance is bottlenecked by drag-and-drop runtime, heavy DOM, render-blocking scripts, and bloated CSS.
    • Copy slots default to placeholder voice; rewriting takes hours and still doesn't differentiate the structure.

The Receipts

This site scores 100 across the board.

The page you're reading right now hits a perfect score on every metric Google uses to rank websites. Not "close to 100." Not "usually 100." Audited on Google Lighthouse, the same engine that powers Chrome DevTools and PageSpeed Insights. Run it yourself, the test is public.

Performance

100

How fast pages load and become interactive. Drives Core Web Vitals. Google's official ranking signal since 2021.

Accessibility

100

Can people with disabilities use the site. WCAG 2.1 AA criteria, screen-reader labels, color contrast, semantic HTML, keyboard navigation.

Best Practices

100

Modern code quality. HTTPS everywhere, current image formats, no security vulnerabilities, no console errors, valid HTML.

SEO

100

Search-engine readiness. Meta tags, structured data, mobile responsiveness, crawlable URLs, hand-written descriptions.

Why it matters

Google rewards "Good" Core Web Vitals with ranking boosts. Most local-business sites don't qualify.

A site that loads in 1.5 seconds outranks a site that loads in 8, even if the slower site has more backlinks. The ranking boost compounds with content depth and time. Build it right once, and you're collecting that boost on every page, every search, forever.

For context

Audited against the top 10 web design agencies in San Francisco and Los Angeles. First in every category.

Pentagram, one of the most famous design firms in the world, scored 67 mobile Performance with a 35-second load time on their own site. Active Theory, who builds for LEGO and Spotify, scored 39. The site you're on right now beats every one of them on the same audit, run on the same hardware.

"Every site I build is built to this standard. Same engineering, same Core Web Vitals, same Lighthouse scores. The site you'd hire me to build for your business is the site you're reading right now."

Tex Kelly

Client Spotlight

The county's largest fence company, on a site to match.

The Humboldt Fence Company website on a laptop in a Humboldt County redwood forest

Humboldt Fence Company has built across the North Coast since 2002, and they're the largest fence company in Humboldt County. They came off a dated WordPress site onto a fully custom build, faster, more secure, and engineered to rank.

Every page hits a perfect 100 across the board on Google's own performance and SEO scoring, something almost no contractor website in the country can claim. Same company, same county. The website just stopped being the weak link.

See it live at humboldtfence.com Read the case study

Old WordPress site → the new build

The same four scores Google ranks on, measured on mobile before and after. The biggest jump is Performance, the raw load-speed score, which went from a 54 to a perfect 100, the new site answering in about 113 milliseconds.

  • Performance

    54 100

  • Accessibility

    83 100

  • Best Practices

    77 100

  • SEO

    92 100

Old site: 54 / 83 / 77 / 92. New build: a perfect 100 / 100 / 100 / 100 on every page.

Old Site vs. New Site

Same business. Far better storefront.

Three recent rebuilds, measured. Scroll inside each laptop to browse the site for yourself. The numbers beside each one compare the site the business had with the build that replaced it.

The new True Tree Service website, dark green full-service tree care design with a quote form in the hero and a service grid below

True Tree Service

Tree care across Humboldt and Del Norte counties

Live
Pages Google can rank
27 121
Load time on a phone
20.3s 2.1s
Google performance score
55 97
Service-in-town pages
0 75

Their 4.9-star rating and 103 Google reviews now show up on every page, and the new site out-measures the top local competitor on every crawl metric we ran.

truetreeservice.co
The new Kreations Auto Body website, a classic Camaro parked under the neon Kreations sign in the hero

Kreations Auto Body

Collision repair and classic restoration, five shops, est. 1999

Live
Platform
Squarespace template Custom, hand-coded
Purpose-built pages
A handful 17
Location pages
0 5, one per shop
Five-star reviews on page
Buried 500+ surfaced sitewide

The work coming out of Kreations puts cars on magazine covers. Now the restoration portfolio is shown build by build, and the Tesla-certified and I-CAR Gold Class badges sit where a customer actually looks.

kreationsautobody.com
The new Ultimate Yogurt website, the shop's colorful logo over a bright photo of the self-serve counter
The old site
The old Ultimate Yogurt Squarespace site, a flat pink template with a menu graphic

Ultimate Yogurt

Self-serve frozen yogurt, crepes, and smoothies, three locations

New build
Platform
Squarespace template Custom, hand-coded
Location pages
0 3, one per shop
Oregon expansion
Not on the site Medford built in from day one
Hiring
No path Join-the-team page + application

Growing from Eureka and Arcata into Medford, Oregon is a big step for a local shop. The new site was built to carry it, with a page for every location and the hiring pipeline the third store needs.

Priority Cities

I create sites that convert in these cities.

Every project starts from the local search market it'll have to win in. Click into a city to see the practice's approach in that exact context.

What's Included

What you actually get with web design.

  • Custom Hand-Coded Build

    No drag-and-drop builders, no off-the-shelf themes. Every page is hand-coded for speed, ranking, and longevity, built to outperform any template-based site in its market.

  • Schema-First SEO Architecture

    Structured data on every page (Organization, LocalBusiness, Service, Review, FAQ, and more), the depth that wins rankings.

  • Hand-Written Meta + Copy

    Every page gets unique title, meta description, and on-page copy written in your brand voice. No templated boilerplate.

  • Custom Design System

    Brand-aligned typography, color palette, and component library. Editorial polish without sacrificing usability.

  • Modern Hosting + Auto-SSL

    Hosted on a global edge CDN with automatic SSL and continuous deployment.

  • Performance Engineering

    Core Web Vitals in the green. Image optimization, lazy loading, asset minification, the technical SEO most templates ignore.

  • Local Search Integration

    Schema linkage to your local-business profile, sitemap submission to major search engines, and analytics setup.

  • Recurring Retainer Support

    Monthly retainer for ongoing updates, new pages, content refreshes, and SEO maintenance, or pay hourly as needed.

Cities Served

Web Design in 16 priority cities.

Each city below has its own dedicated web design page with venue notes, microclimate context, and city-specific FAQs. Click into the city closest to you.

By County

Web Design across multiple counties.

Each county hub has dedicated web design content for the entire region, venues, microclimate, and process specific to that county, across both the California and Northern Arizona service areas.

Also Served

Other cities where I build websites.

How It Works

From first message to final delivery.

  1. 01

    Free Audit Call

    Send your existing URL (or your idea if you don't have one yet). I do a 30-minute audit and identify what's working, what's not, and what ranking gaps exist.

  2. 02

    Proposal + Strategy

    Written proposal with sitemap, content plan, design direction, timeline, and pricing. SEO keyword research included.

  3. 03

    Design + Build

    Custom design and component library, then full hand-coded build. Typical timeline: 4–12 weeks for a standard small-business site.

  4. 04

    Content + Schema

    Hand-written copy, schema markup on every page, image optimization, and meta uniqueness audit.

  5. 05

    Launch + Migrate

    URL redirect mapping (so existing SEO equity transfers), search-engine indexing, analytics setup, and live launch.

  6. 06

    Ongoing Support

    Optional monthly retainer or hourly support for updates, new pages, and ongoing SEO maintenance.

Investment

Custom-coded small-business sites start in the low five figures. Larger multi-page architectures (full service catalogs, programmatic SEO) priced per scope. Send your current site (or idea) for a free audit.

From a web design client

“We hired Tex to overhaul our website and he was amazing to work with! Super communicative and did beautiful work! We're very happy!”

MacKenzie Crossman-Reed

Web design client

Web Design FAQs

Common questions.

  • What kind of websites do you build?
    Custom-coded sites for service businesses across Northern Arizona and California's North Coast, contractors, restaurants, clinics, and professional services. Every site is hand-coded from scratch, no drag-and-drop builders, no off-the-shelf themes, with deep SEO architecture and schema markup so it ranks.
  • Why custom-coded over a template?
    Templates and drag-and-drop builders cap at a certain ranking ceiling, they generate the same code as every other site using the same template, which search engines deprioritize. A custom-coded site lets us build schema markup, semantic structure, internal linking, and performance to a level that templates physically cannot reach. The result: higher rankings, faster sites, and more inquiries.
  • How long does a typical build take?
    A standard small-business site takes 4–12 weeks from kickoff to launch. Larger multi-page sites (full service catalogs, programmatic SEO architectures) take longer. Tex shares a clear timeline with milestones in the proposal.
  • Do you handle hosting and ongoing updates?
    Yes. Sites ship to a modern edge CDN with automatic SSL, fast and secure by default. Ongoing updates, content changes, new pages, photo refreshes, are available on a recurring retainer or hourly basis. SEO maintenance and analytics review are part of the retainer.
  • Can you redesign an existing site?
    Yes. Many clients come from drag-and-drop builders or aging template installs that aren't ranking. The redesign process includes content migration, URL redirect mapping (so existing SEO equity transfers cleanly), and a careful relaunch. Send your current URL with your inquiry and Tex will audit it as part of the quote.

Guides & Reading

Read up before you reach out.

Industries

Web Design for the businesses I work with.

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