Marketing Consulting. Humboldt County & Northern Arizona
Marketing Consultant & Agency
Strategy, content direction, and ad management for local operators.
Marketing and brand consulting for North Coast businesses, strategy, content direction, and ad management drawn from years building a personal brand to over 1 billion cumulative views and 2 million followers. Restaurants, contractors, professional services, retail, nonprofits, and brands across Humboldt, Mendocino, and Del Norte Counties.
The Approach
A documented track record of 100%+ year-over-year growth.
Clients who have worked with Tex have grown over 100% year-over-year, across landscaping, hospitality, restaurants, and professional services. J&G Lawn & Garden, Humboldt County's largest landscape design-build company, saw +509% YoY website growth on a three-year program, and Meta drove more traffic to the site than Google's organic search did. The case study below is the most fully documented; others are available on a first call.
Most marketing consultants tell you what to do. I built a personal brand to over 1 billion views and 2 million followers in-house, every campaign, every paid program, every piece of content, and that's the playbook I bring to North Coast operators. Past work has spanned TikTok, Manscaped, multi-million-dollar landscape companies, large political organizations, and brand-side campaigns now featured by the Lost Coast Outpost.
Production is in-house. Most consultants strategize and hand off; we strategize and execute. The same eye that won Humboldt County's Best Filmmaker is the same eye that builds your campaign creative, paid media, content production, and brand architecture under one roof.
Client Spotlight
J&G Lawn & Garden. Three years, +509% growth.
J&G Lawn & Garden is Humboldt County's largest landscape design-build company, 30+ employees and the firm North Coast homeowners and commercial clients call when the project actually has to be done right.
For the last three years I've run the full program: brand strategy, Meta ad management, content production, social channels, monthly reporting, the cinematic videography library threaded across YouTube and the new build, and every TV commercial J&G has run on Humboldt County broadcast, shot, edited, and delivered in-house. The numbers below are what that partnership produced.
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+509%
Year-over-year website traffic growth
Site live November 2023; growth measured against prior year
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583K
Unique people reached on Meta
More than the combined population of Humboldt, Del Norte, Trinity, and Mendocino counties
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1.56M
Page engagements
Across 116 campaigns over three years
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80%
Below-industry cost-per-click
Meta CPC vs. home-services benchmarks; CPM 45–60% below industry
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−27.5%
Lower Google Ads cost-per-conversion during tenure
Lifetime $15.84 CPA → $11.48 during the brand-building window; 92% of all-time conversions came in over the same span
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92%
Of all-time Google Ads conversions captured during tenure
Documented downstream effect of the brand-familiarity program on every other paid channel
The Work Being Marketed
J&G builds the kind of landscapes most North Coast homeowners only see in magazines. The program markets a product that genuinely delivers.
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About-page hero featured on jglawngarden.com. -
Design · Build · Renovate, signature service showcase. -
Water features, high-ticket installations featured on the client site.
View some of the jobs I documented Hide projects
Selected installations photographed, droned, and filmed on-site as part of the J&G program, the same library that feeds the social ad creative, the YouTube films, and the new website's portfolio architecture. All projects featured on jglawngarden.com/portfolio.
See the full portfolio on the client site → jglawngarden.com/portfolio
The Strategy
Brand familiarity at a county-wide scale. Deliberately.
Most home-services advertisers run lead-form ads or link-click campaigns chasing short-term cost-per-lead. The J&G program ran neither. My strategy was simpler: show, don't tell. Put a magnifying glass on the company J&G already was, the crews, the craft, the finished projects, and run it back in front of the North Coast market week after week, so when a homeowner finally needed a $30k+ landscape build, J&G was the name they already trusted. On the Meta side that translated to a pure engagement objective, no link-click optimization, no lead-form chase, just visibility on the work itself.
That makes the traffic numbers below an unusually clean read. No part of the strategy was optimized for clicks, leads, or conversions, and yet Meta still drove more traffic to the J&G website than Google's organic search did: 3,542 visits from Facebook + Instagram vs. 2,744 from organic. Facebook and Instagram in-app browsers ranked as the 2nd and 4th most-used browsers on the site, accounting for roughly 36% of all sessions. Those clicks were a byproduct of brand attention, not a goal of the campaigns.
And the downstream effect on paid search is documented: 92% of all-time Google Ads conversions came in during the brand-building window, at a 27.5% lower cost-per-conversion and 19.8% lower cost-per-click. That's the compounding effect of brand recognition on every other channel a business is running, and it's the foundation a direct-response program would now be layered onto.
On The Broadcast Side
J&G TV commercials. Shot, edited, delivered in-house.
The spots that have run on Humboldt County broadcast over the partnership window. Concept, multi-camera capture, drone aerial, color grade, sound design, and final delivery all produced inside the Eureka studio, the same creative pipeline that feeds the Meta program and the YouTube library. Click any thumbnail to play in place.
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NFL Landscaping Commercial
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Wes Anderson-Style Landscaping Spot
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Massive Landscape Transformation
Your Brand
A 100%+ year-over-year growth track record. And a model ready to scale.
North Coast operators across landscaping, hospitality, restaurants, and professional services have grown over 100% year-over-year on programs built and run from the Eureka studio. The J&G case is the most fully documented, ask about the others on a first call.
Past + Present
From local businesses to household names.
A decade of marketing, strategy, and production work spans collegiate institutions, national consumer brands, and the kind of regional operators that anchor the North Coast economy. The wall below is curated, not exhaustive, and the engagements range from full-program retainers to project-level content and consulting.
Featured
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NSYNC -
UC Irvine -
TikTok -
Manscaped
Businesses I've Worked With
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Cal Poly Humboldt -
Humboldt-Del Norte Film Commission -
J&G Lawn & Garden -
Bear River Casino -
Humboldt Mortgage -
Open Door Health Clinic -
Hunan's Chinese Restaurant -
Esmeralda's -
Viltrakis Design Build -
Humboldt Fence -
Pacific Coast Rentals -
Your Local Mow Man -
Kreations Auto Body -
Coldwell Banker Cutten Realty -
North Town Coffee -
Lost Coast Roast -
Reviv Rejuvenation -
Coastal Commercial -
South Fork Mountain Water -
AA Bar & Grill -
Big Blue Cafe -
Don TJ Tacos -
The Jam -
Surfside Burger Shack -
Old Town Auto Service -
Eureka Brake -
Luis Lawn Care -
WeAreUp
Beyond Humboldt
A brand track record that started at nineteen.
Tex has been working with companies since he was nineteen years old. From start-up restaurants in the heart of downtown San Diego, to TikTok, Manscaped, multi-million-dollar landscape companies, large political organizations, and so much more.
What's Included
What you actually get with marketing consulting.
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Strategy Intensive
One-time 90-minute deep dive on positioning, content direction, or paid media. Walk away with a documented playbook tailored to your business.
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Monthly Retainer
Ongoing strategy, creative direction, and ad management. Best for businesses that want a fractional CMO embedded in their team.
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Content Production In-House
Strategy + production under one roof. Most consultants strategize and hand off; we execute. Same eye that built the personal brand builds your campaigns.
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Paid Media Management
Meta, Google, and TikTok ad accounts, plus direct media buys on TV and streaming. We're an official agency with one of the largest cable and internet providers in the country, so your campaign can run on broadcast and connected TV, not just social. Setup, optimization, and reporting. Past campaigns include nine-figure view counts and high six-figure ad budgets.
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Analytics + Reporting
Monthly performance reports with the metrics that matter. KPI alignment with business goals, not vanity metrics.
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Brand Voice + Identity
Brand voice guides, content frameworks, and messaging architecture for businesses that need consistency across channels.
Cities Served
Marketing Consulting in 10 priority cities.
Each city below has its own dedicated marketing consulting page with venue notes, microclimate context, and city-specific FAQs. Click into the city closest to you.
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Humboldt County
Eureka
Marketing Consulting in Eureka → -
Humboldt County
Arcata
Marketing Consulting in Arcata → -
Humboldt County
Trinidad
Marketing Consulting in Trinidad → -
Del Norte County
Crescent City
Marketing Consulting in Crescent City → -
Mendocino County
Mendocino
Marketing Consulting in Mendocino → -
Yavapai County
Prescott Valley
Marketing Consulting in Prescott Valley → -
Yavapai County
Prescott
Marketing Consulting in Prescott → -
Humboldt County
Ferndale
Marketing Consulting in Ferndale → -
Humboldt County
Fortuna
Marketing Consulting in Fortuna → -
Humboldt County
McKinleyville
Marketing Consulting in McKinleyville →
By County
Marketing Consulting across multiple counties.
Each county hub has dedicated marketing consulting content for the entire region, venues, microclimate, and process specific to that county, across both the California and Northern Arizona service areas.
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Humboldt County · California
Marketing Consulting in Humboldt County
California's redwood coast, coastline, ancient forests, agricultural valleys, and the cities of Eureka, Arcata, Fortuna, Ferndale, and Trinidad. The home market of Tex Kelly Productions.
Explore Humboldt County → -
Del Norte County · California
Marketing Consulting in Del Norte County
California's northernmost coastal county. Crescent City, Smith River, Klamath, and the Redwood National and State Parks corridor. Destination weddings and remote drone work.
Explore Del Norte County → -
Mendocino County · California
Marketing Consulting in Mendocino County
Wine-country logistics inland, dramatic coastline outward. Ukiah, Fort Bragg, Mendocino, and the Anderson Valley. Wedding venues, vineyard productions, and small-city brand work.
Explore Mendocino County → -
Yavapai County · Arizona
Marketing Consulting in Yavapai County
The Prescott metro. Prescott, Prescott Valley, Chino Valley, the Verde Valley wine country, and the red rock arts town of Sedona. Mile-high climate, dark skies, and the anchor of Tex's born-and-raised Arizona service area.
Explore Yavapai County → -
Coconino County · Arizona
Marketing Consulting in Coconino County
Flagstaff, Williams, Page, and the south rim of the Grand Canyon, one of the largest counties in the country geographically, anchored by Northern Arizona University and the destination tourism economy across the Colorado Plateau.
Explore Coconino County →
Also Served
Other North Coast cities I consult in.
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Loleta
→Dairy, ag, and food brands, positioning small North Coast producers against national CPG competitors.
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Scotia
→Industrial and timber-corridor B2B, trade, procurement, and operations marketing for the Eel River industrial base.
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Garberville
→Avenue of the Giants lodging, retreat centers, and southern Humboldt retail, destination-tourism marketing.
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Orick
→Redwood National Park lodging and tourism operators, campaigns that surface against national-park search.
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Smith River
→Ag, hospitality, and Oregon-border-adjacent businesses marketing into a two-state search area.
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Klamath
→Tourism, lodging, and Trees of Mystery-adjacent retail, destination-search strategy for a seasonal market.
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Fort Bragg
→Mendocino-coast hospitality, retail, and Skunk Train-adjacent tourism brands.
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Willits
→Skunk Train, 101-corridor retail, and inland-Mendocino service businesses.
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Boonville
→Anderson Valley wineries and tasting rooms, scaling a wine-country brand into statewide and destination demand.
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Point Arena
→Coastal hospitality and small-business retail competing against national chains for the same local search.
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Ukiah
→Wine country brands, agricultural businesses, professional services.
How It Works
From first message to final delivery.
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Free Discovery Call
30-minute call. I learn your business, current marketing setup, and goals. No pitch, just a fit check.
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Proposal
Within 24 hours, a written proposal with recommended scope (intensive vs. retainer), deliverables, and pricing.
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Engagement Kickoff
Initial deep-dive session, brand audit, market positioning, channel review. For retainers, this becomes the strategy foundation.
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Execution
Strategy intensive: documented playbook delivered within 2 weeks. Retainer: ongoing weekly cadence, strategy, content, ads, reporting.
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Iteration
Monthly performance review for retainers. Quarterly strategic check-ins. Continuous optimization based on data.
Investment
Strategy intensives start in the low four figures. Monthly retainers vary by scope. The first call is always free. I'll evaluate fit and recommend the right engagement.
From a marketing consulting client
“Tex Kelly is AMAZING. Not only does he take great quality photos and videos and is very professional, but he also gives back to his community as well and is so humble. 1000% recommendation from me as well as from the non-profit organizations I serve!”
Amber Buntin
Nonprofit content client
Marketing Consulting FAQs
Common questions.
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What does the marketing consulting engagement look like?
Engagements range from one-time strategy intensives (a single 90-minute deep dive on positioning, content, or paid media) to monthly retainers (ongoing strategy + content direction + ad management). The first call is always free. Tex evaluates fit and recommends the right scope. -
Who do you work with?
Local and regional businesses on the North Coast, restaurants, retail, professional services, contractors, nonprofits, and real estate. Past work includes a 30%-above-goal nonprofit campaign for Matthew Candejas, brand reach + engagement growth for Bear River Casino, and ongoing creative direction for Humboldt Mortgage Company. -
What's your background in marketing?
Tex personally built a brand recognized across YouTube (Silver Plaque), Instagram, and TikTok with over 1 billion cumulative views and 2 million+ followers, running every campaign, every ad, every creative decision in-house. The same playbook scales down for North Coast small businesses, with adjustments for local market dynamics. -
Do you also produce the content?
Yes, that's a key advantage. Most consultants strategize and hand off production. Tex Kelly Productions does both. You can hire Tex purely for strategy, purely for content production, or as a fully integrated creative partner. -
Are pricing details available?
Pricing is project-specific. Strategy intensives start in the low four figures; monthly retainers vary based on scope. The first call is free and includes a clear quote with no surprise fees. Send an inquiry to schedule.
Inquire
Tell me about your marketing.
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