Tex Kelly Productions
FAA Part 107 drone aerial shot of a residential roof, used for roofing contractor brand marketing

Industries — Roofing

Marketing for Roofing across California and Northern Arizona.

Drone aerial cinematography + storm-season lead campaigns for roofing contractors.

Roofing, what we do

Marketing built specifically for roofing companies. FAA Part 107 drone aerial brand films and damage documentation, storm-season paid-media spikes, lead-funnel optimization for high-ticket residential and commercial reroofs, and the brand positioning needed to hold margin in a price-comparison-dominated category.

Roofing is one of the most drone-cinema-friendly trades in existence. Every brand film, every quote presentation, every social ad, every damage documentation deliverable benefits from the same FAA Part 107 aerial cinema rig we use for our highest-end weddings and resort brand films. That's a marketing advantage most roofers leave on the table.

Beyond cinema, roofing is a margin-pressure business, homeowners get three bids, the cheapest usually wins, and the only way to break out of that pattern is brand. We build the brand stack (cinematography, photography, brand story, before-and-after libraries, premium-positioned website) that lets quality roofers charge what their work is worth instead of racing to the bottom against fly-by-night storm chasers.

What you're up against

The four problems we solve.

  • 01

    Lost to Cheapest Bid Every Time

    Without brand differentiation, roofing always becomes a price comparison. Cinematic brand storytelling lets premium roofers actually look premium and hold their margin.

  • 02

    Storm-Season Lead Spikes Aren't Captured

    Most roofers under-spend on paid media during storm-season windows when search demand triples. A tuned paid-media campaign captures those spikes; an untuned one watches them pass.

  • 03

    Drone Aerial Is Underused

    Some roofers have a drone for inspections, almost none use it for cinematic brand films, before/after libraries, or paid-ad creative. The cinema-grade rig is a force multiplier most competitors don't have.

  • 04

    Before/After Library Is Disorganized

    Most roofers have hundreds of project photos sitting on a tech's phone that never make it into marketing. A structured library + automated production process turns them into ongoing content fuel.

Services that apply

6 services working together.

Each Roofing engagement combines a tuned subset of our services into one coordinated program, not a stack of disconnected vendor relationships.

How it works

From first call to ongoing program.

  1. 01

    Free Discovery Call

    30 minutes to scope the residential / commercial mix, current lead sources, storm-season seasonality, and target growth.

  2. 02

    Aerial Cinema + Brand Day

    1-2 day production capturing drone aerial brand cinematography across 3-5 representative jobs, plus the team / shop / truck / install-day footage that anchors the brand film.

  3. 03

    Web + Paid Launch

    Custom website with the new brand cinematography hero, paid-search and paid-social campaign launch, storm-season campaign templates pre-built and ready to deploy.

  4. 04

    Storm-Season Activation

    When weather hits the service area, paid budgets surge automatically into the high-demand window. Ongoing retainer handles the optimization, content cadence, and reporting.

Investment

Roofing engagements typically start with an aerial-cinema brand production ($8,000-$15,000) plus a custom-coded site ($12,000-$22,000) plus monthly paid-media retainer ($3,500-$7,500/month). Free first call to scope.

Roofing. FAQs

Common questions.

  • Are you actually FAA Part 107 certified?
    Yes, with documented commercial drone work across the North Coast and now Northern Arizona. FAA Part 107 commercial license plus LAANC authorization where required. All aerial work flown safely, legally, and at cinema-grade quality on a DJI Mavic 3 Pro.
  • Can you fly over my crew's actual install day?
    Yes. Install-day drone cinematography is the strongest brand-film fuel a roofing company can produce, real crew, real work, real before/after on the same day. We coordinate site safety and homeowner approval as part of the booking.
  • How do you handle storm-season paid-media spikes?
    Pre-built campaign templates ready to deploy by service area + storm event. When weather hits, budgets surge automatically; when the season cools, they pull back. Most roofing retainers have a 40-60% budget swing built into the year to capture storm windows.
  • Do you build the before/after content library?
    Yes. As part of the brand-cinema production day, we shoot before/during/after at multiple jobs and build a structured library ready for ongoing social, paid creative, and sales-call presentations. Most retainers add monthly job-site shoots to keep the library fresh.
  • What markets do you serve?
    Both California (Humboldt, Del Norte, Mendocino counties) and Northern Arizona (Yavapai, Coconino counties) roofing markets. Travel built into the quote for jobs outside the immediate service radius.

Inquire

Tell me about your roofing business.

Every inquiry gets a personal reply within 24 hours.