Marketing Consulting · Humboldt County, California
Humboldt County Marketing Consultant.
Strategy, content direction, and ad management for local operators.
Marketing and brand consulting for Humboldt County businesses, strategy, content direction, and ad management for restaurants, hospitality, contractors, professional services, and nonprofits across Eureka, Arcata, Fortuna, McKinleyville, and the broader county.
Marketing Consulting · Humboldt County
What it actually looks like in Humboldt County.
Humboldt is the largest market for the consulting practice, restaurants, retail, professional services, contractors, healthcare, and nonprofits all have a presence here, and the local market dynamics are distinct enough that strategy needs Humboldt-specific framing rather than generic consulting templates. Tex personally built campaigns that put Humboldt brands in front of national audiences.
Engagements range from one-time strategy intensives (positioning, content, paid media) to monthly retainers (ongoing strategy + creative production + ad management). The first call is always free. Past Humboldt clients include nonprofits, casinos, mortgage companies, and a steady roster of food + beverage operators.
Where in Humboldt County
-
Eureka
Largest market. Hospitality, retail, professional services, healthcare.
-
Arcata
Cal Poly Humboldt-adjacent businesses, food and beverage, nonprofits.
-
Fortuna + McKinleyville
Family-owned businesses, contractors, agricultural operators.
What's Included
What you actually get with marketing consulting.
-
Strategy Intensive
One-time 90-minute deep dive on positioning, content direction, or paid media. Walk away with a documented playbook tailored to your business.
-
Monthly Retainer
Ongoing strategy, creative direction, and ad management. Best for businesses that want a fractional CMO embedded in their team.
-
Content Production In-House
Strategy + production under one roof. Most consultants strategize and hand off; we execute. Same eye that built the personal brand builds your campaigns.
-
Paid Media Management
Meta, Google, and TikTok ad accounts, plus direct media buys on TV and streaming. We're an official agency with one of the largest cable and internet providers in the country, so your campaign can run on broadcast and connected TV, not just social. Setup, optimization, and reporting. Past campaigns include nine-figure view counts and high six-figure ad budgets.
-
Analytics + Reporting
Monthly performance reports with the metrics that matter. KPI alignment with business goals, not vanity metrics.
-
Brand Voice + Identity
Brand voice guides, content frameworks, and messaging architecture for businesses that need consistency across channels.
Marketing Consulting by City
Marketing Consulting across 6 Humboldt County cities.
We work marketing consulting engagements throughout Humboldt County, from the Eureka studio across the entire county. Click into a city for venue notes and the work I've done there.
-
Eureka
→Hospitality, retail, professional services, healthcare. The bulk of North Coast brand work happens here.
-
Arcata
→Cal Poly Humboldt-adjacent businesses, food and beverage, nonprofits.
-
Trinidad
→Coastal hospitality, lodging, and vacation rentals, visitor-economy marketing for a small-town tourist market.
-
Ferndale
→Heritage retailers, Victorian-village restaurants, and small-town tourism brands looking to reach beyond the county line.
-
Fortuna
→Restaurants, agricultural businesses, contractors.
-
McKinleyville
→Coastal-corridor service businesses, trade contractors, and retail, local-search and reputation strategy minutes from the Eureka studio.
All 6 cities in Humboldt County →
Client Spotlight
J&G Lawn & Garden. Three years, +509% growth.
J&G Lawn & Garden is Humboldt County's largest landscape design-build company, 30+ employees and the firm North Coast homeowners and commercial clients call when the project actually has to be done right.
For the last three years I've run the full program: brand strategy, Meta ad management, content production, social channels, monthly reporting, the cinematic videography library threaded across YouTube and the new build, and every TV commercial J&G has run on Humboldt County broadcast, shot, edited, and delivered in-house. The numbers below are what that partnership produced.
-
+509%
Year-over-year website traffic growth
Site live November 2023; growth measured against prior year
-
583K
Unique people reached on Meta
More than the combined population of Humboldt, Del Norte, Trinity, and Mendocino counties
-
1.56M
Page engagements
Across 116 campaigns over three years
-
80%
Below-industry cost-per-click
Meta CPC vs. home-services benchmarks; CPM 45–60% below industry
-
−27.5%
Lower Google Ads cost-per-conversion during tenure
Lifetime $15.84 CPA → $11.48 during the brand-building window; 92% of all-time conversions came in over the same span
-
92%
Of all-time Google Ads conversions captured during tenure
Documented downstream effect of the brand-familiarity program on every other paid channel
The Work Being Marketed
J&G builds the kind of landscapes most North Coast homeowners only see in magazines. The program markets a product that genuinely delivers.
-
About-page hero featured on jglawngarden.com. -
Design · Build · Renovate, signature service showcase. -
Water features, high-ticket installations featured on the client site.
View some of the jobs I documented Hide projects
Selected installations photographed, droned, and filmed on-site as part of the J&G program, the same library that feeds the social ad creative, the YouTube films, and the new website's portfolio architecture. All projects featured on jglawngarden.com/portfolio.
See the full portfolio on the client site → jglawngarden.com/portfolio
The Strategy
Brand familiarity at a county-wide scale. Deliberately.
Most home-services advertisers run lead-form ads or link-click campaigns chasing short-term cost-per-lead. The J&G program ran neither. My strategy was simpler: show, don't tell. Put a magnifying glass on the company J&G already was, the crews, the craft, the finished projects, and run it back in front of the North Coast market week after week, so when a homeowner finally needed a $30k+ landscape build, J&G was the name they already trusted. On the Meta side that translated to a pure engagement objective, no link-click optimization, no lead-form chase, just visibility on the work itself.
That makes the traffic numbers below an unusually clean read. No part of the strategy was optimized for clicks, leads, or conversions, and yet Meta still drove more traffic to the J&G website than Google's organic search did: 3,542 visits from Facebook + Instagram vs. 2,744 from organic. Facebook and Instagram in-app browsers ranked as the 2nd and 4th most-used browsers on the site, accounting for roughly 36% of all sessions. Those clicks were a byproduct of brand attention, not a goal of the campaigns.
And the downstream effect on paid search is documented: 92% of all-time Google Ads conversions came in during the brand-building window, at a 27.5% lower cost-per-conversion and 19.8% lower cost-per-click. That's the compounding effect of brand recognition on every other channel a business is running, and it's the foundation a direct-response program would now be layered onto.
On The Broadcast Side
J&G TV commercials. Shot, edited, delivered in-house.
The spots that have run on Humboldt County broadcast over the partnership window. Concept, multi-camera capture, drone aerial, color grade, sound design, and final delivery all produced inside the Eureka studio, the same creative pipeline that feeds the Meta program and the YouTube library. Click any thumbnail to play in place.
-
-
NFL Landscaping Commercial
-
Wes Anderson-Style Landscaping Spot
-
Massive Landscape Transformation
Your Brand
A 100%+ year-over-year growth track record. And a model ready to scale.
North Coast operators across landscaping, hospitality, restaurants, and professional services have grown over 100% year-over-year on programs built and run from the Eureka studio. The J&G case is the most fully documented, ask about the others on a first call.
Past + Present
From local businesses to household names.
A decade of marketing, strategy, and production work spans collegiate institutions, national consumer brands, and the kind of regional operators that anchor the North Coast economy. The wall below is curated, not exhaustive, and the engagements range from full-program retainers to project-level content and consulting.
Featured
-
NSYNC -
UC Irvine -
TikTok -
Manscaped
Businesses I've Worked With
-
Cal Poly Humboldt -
Humboldt-Del Norte Film Commission -
J&G Lawn & Garden -
Bear River Casino -
Humboldt Mortgage -
Open Door Health Clinic -
Hunan's Chinese Restaurant -
Esmeralda's -
Viltrakis Design Build -
Humboldt Fence -
Pacific Coast Rentals -
Your Local Mow Man -
Kreations Auto Body -
Coldwell Banker Cutten Realty -
North Town Coffee -
Lost Coast Roast -
Reviv Rejuvenation -
Coastal Commercial -
South Fork Mountain Water -
AA Bar & Grill -
Big Blue Cafe -
Don TJ Tacos -
The Jam -
Surfside Burger Shack -
Old Town Auto Service -
Eureka Brake -
Luis Lawn Care -
WeAreUp
How It Works
From first message to final delivery.
- 01
Free Discovery Call
30-minute call. I learn your business, current marketing setup, and goals. No pitch, just a fit check.
- 02
Proposal
Within 24 hours, a written proposal with recommended scope (intensive vs. retainer), deliverables, and pricing.
- 03
Engagement Kickoff
Initial deep-dive session, brand audit, market positioning, channel review. For retainers, this becomes the strategy foundation.
- 04
Execution
Strategy intensive: documented playbook delivered within 2 weeks. Retainer: ongoing weekly cadence, strategy, content, ads, reporting.
- 05
Iteration
Monthly performance review for retainers. Quarterly strategic check-ins. Continuous optimization based on data.
Investment
Strategy intensives start in the low four figures. Monthly retainers vary by scope. The first call is always free. I'll evaluate fit and recommend the right engagement.
Marketing Consulting FAQs
Common questions.
-
What does the marketing consulting engagement look like?
Engagements range from one-time strategy intensives (a single 90-minute deep dive on positioning, content, or paid media) to monthly retainers (ongoing strategy + content direction + ad management). The first call is always free. Tex evaluates fit and recommends the right scope. -
Who do you work with?
Local and regional businesses on the North Coast, restaurants, retail, professional services, contractors, nonprofits, and real estate. Past work includes a 30%-above-goal nonprofit campaign for Matthew Candejas, brand reach + engagement growth for Bear River Casino, and ongoing creative direction for Humboldt Mortgage Company. -
What's your background in marketing?
Tex personally built a brand recognized across YouTube (Silver Plaque), Instagram, and TikTok with over 1 billion cumulative views and 2 million+ followers, running every campaign, every ad, every creative decision in-house. The same playbook scales down for North Coast small businesses, with adjustments for local market dynamics. -
Do you also produce the content?
Yes, that's a key advantage. Most consultants strategize and hand off production. Tex Kelly Productions does both. You can hire Tex purely for strategy, purely for content production, or as a fully integrated creative partner. -
Are pricing details available?
Pricing is project-specific. Strategy intensives start in the low four figures; monthly retainers vary based on scope. The first call is free and includes a clear quote with no surprise fees. Send an inquiry to schedule.
Inquire
Marketing Consulting in Humboldt County. Tell me about your project.
Other Services in Humboldt County
Nine more services across Humboldt County.
-
creative
Photography in Humboldt County
Editorial, commercial, and lifestyle photography. Award-winning, FAA Part 107 aerial-capable.
Explore -
creative
Videography in Humboldt County
Cinematic videography for weddings, brands, and events.
Explore -
creative
Weddings in Humboldt County
Cinematic films and editorial photography for weddings.
Explore -
creative
Drone Photography and Videography in Humboldt County
Drone FAA Part 107-certified aerial photography and cinema.
Explore -
creative
Senior Portraits in Humboldt County
Cinematic senior sessions, redwoods, coast, hometown settings.
Explore -
creative
Proposals & Engagements in Humboldt County
Discreet surprise-proposal photography and film, with full logistics handled.
Explore -
brand
AI Marketing in Humboldt County
Commercials made with AI, then placed on real media. First in Humboldt County, featured in the Lost Coast Outpost.
Explore -
brand
Web Design in Humboldt County
Custom-coded websites built to rank, no templates, no plugins.
Explore -
industrial
LiDAR in Humboldt County
Industrial-grade LiDAR scanning and digital twin deliverables.
Explore -
industrial
Matterport in Humboldt County
Matterport 3D tours and virtual walkthroughs for real estate, construction, and resort properties.
Explore