Tex Kelly Productions
Custom-coded website screenshot from Cal Poly Humboldt-Adjacent F&B in Arcata, California

Web Designer · Arcata, California

Web Designer in Arcata, California.

Custom-coded websites built to rank, no templates, no plugins.

Inquire Call (707) 382-1108

Custom-coded websites for Arcata, California businesses, hand-coded static sites for Cal Poly Humboldt-adjacent food and beverage, Plaza-area retail, and nonprofits.

Web Designer · Arcata

Web Designer in Arcata. What it actually looks like.

Arcata's web market is dominated by Cal Poly Humboldt-adjacent food and beverage businesses with template sites that don't rank for the specific 'Arcata + [category]' search queries that drive walk-in and order-online traffic. A custom-coded site with proper LocalBusiness schema and Arcata-specific local SEO architecture can dramatically outrank entrenched competitors.

Hand-coded website on a laptop, Arcata, California

Watch It Build

From code to live site.

Every site we ship is hand-coded line by line, here's what that looks like in fast-forward.

https://texkelly.com

The Receipts

This site scores 100 across the board.

The page you're reading right now hits a perfect score on every metric Google uses to rank websites. Not "close to 100." Not "usually 100." Audited on Google Lighthouse, the same engine that powers Chrome DevTools and PageSpeed Insights. Run it yourself, the test is public.

Performance

100

How fast pages load and become interactive. Drives Core Web Vitals. Google's official ranking signal since 2021.

Accessibility

100

Can people with disabilities use the site. WCAG 2.1 AA criteria, screen-reader labels, color contrast, semantic HTML, keyboard navigation.

Best Practices

100

Modern code quality. HTTPS everywhere, current image formats, no security vulnerabilities, no console errors, valid HTML.

SEO

100

Search-engine readiness. Meta tags, structured data, mobile responsiveness, crawlable URLs, hand-written descriptions.

Why it matters

Google rewards "Good" Core Web Vitals with ranking boosts. Most local-business sites don't qualify.

A site that loads in 1.5 seconds outranks a site that loads in 8, even if the slower site has more backlinks. The ranking boost compounds with content depth and time. Build it right once, and you're collecting that boost on every page, every search, forever.

For context

Audited against the top 10 web design agencies in San Francisco and Los Angeles. First in every category.

Pentagram, one of the most famous design firms in the world, scored 67 mobile Performance with a 35-second load time on their own site. Active Theory, who builds for LEGO and Spotify, scored 39. The site you're on right now beats every one of them on the same audit, run on the same hardware.

"Every site I build is built to this standard. Same engineering, same Core Web Vitals, same Lighthouse scores. The site you'd hire me to build for your business is the site you're reading right now."

Tex Kelly

Built for Arcata

One site, one market.

Every build starts from the Arcata local search market it has to win in, not a generic template repurposed for the fiftieth small business in the same vertical.

  • 4–8 weeks Kickoff to launch
  • 100% hand-coded No templates, no builders
  • 1:1 schema Markup on every page
  • Green vitals Core Web Vitals at launch

Business Examples

Business examples I can build sites for in Arcata.

  • Cal Poly Humboldt-Adjacent F&B

    Schema-first restaurant SEO for the university market.

  • Plaza Retail

    Lifestyle and retail brand sites with strong local SEO.

  • Nonprofit Sites

    Mission-focused sites with donation conversion architecture.

What's Included

What's included with web design in Arcata.

  • Custom Hand-Coded Build

    No drag-and-drop builders, no off-the-shelf themes. Every page is hand-coded for speed, ranking, and longevity, built to outperform any template-based site in its market.

  • Schema-First SEO Architecture

    Structured data on every page (Organization, LocalBusiness, Service, Review, FAQ, and more), the depth that wins rankings.

  • Hand-Written Meta + Copy

    Every page gets unique title, meta description, and on-page copy written in your brand voice. No templated boilerplate.

  • Custom Design System

    Brand-aligned typography, color palette, and component library. Editorial polish without sacrificing usability.

  • Modern Hosting + Auto-SSL

    Hosted on a global edge CDN with automatic SSL and continuous deployment.

  • Performance Engineering

    Core Web Vitals in the green. Image optimization, lazy loading, asset minification, the technical SEO most templates ignore.

  • Local Search Integration

    Schema linkage to your local-business profile, sitemap submission to major search engines, and analytics setup.

  • Recurring Retainer Support

    Monthly retainer for ongoing updates, new pages, content refreshes, and SEO maintenance, or pay hourly as needed.

How It Works

How it works in Arcata.

  1. 01

    Free Audit Call

    Send your existing URL (or your idea if you don't have one yet). I do a 30-minute audit and identify what's working, what's not, and what ranking gaps exist.

  2. 02

    Proposal + Strategy

    Written proposal with sitemap, content plan, design direction, timeline, and pricing. SEO keyword research included.

  3. 03

    Design + Build

    Custom design and component library, then full hand-coded build. Typical timeline: 4–8 weeks for a standard small-business site.

  4. 04

    Content + Schema

    Hand-written copy, schema markup on every page, image optimization, and meta uniqueness audit.

  5. 05

    Launch + Migrate

    URL redirect mapping (so existing SEO equity transfers), search-engine indexing, analytics setup, and live launch.

  6. 06

    Ongoing Support

    Optional monthly retainer or hourly support for updates, new pages, and ongoing SEO maintenance.

Investment

Custom-coded small-business sites start in the low five figures. Larger multi-page architectures (full service catalogs, programmatic SEO) priced per scope. Send your current site (or idea) for a free audit.

Web Designer in Arcata. FAQs

Frequently asked questions.

  • Can you build a website that ranks for 'Arcata' search queries specifically?
    Yes. Arcata-specific local SEO architecture (NAP consistency, Arcata-named LocalBusiness schema, Arcata-targeted page copy) is built into every Arcata project. Most Arcata businesses outrank Eureka competitors on 'Arcata + [category]' searches even when the Eureka business has more reviews.
  • Do you build sites for Arcata nonprofits?
    Yes, nonprofit web work is a regular Arcata project type. Donation conversion architecture, mission-storytelling layouts, event calendars, and volunteer-signup flows. Most Arcata nonprofits get a first-90-day inbound boost after launch from improved organic search.
  • What kind of websites do you build?
    Custom-coded sites for service businesses on the North Coast, landscape contractors, fence companies, restaurants, clinics, professional services. Every site is hand-coded from scratch, no drag-and-drop builders, no off-the-shelf themes, with deep SEO architecture and schema markup so it ranks.
  • Why custom-coded over a template?
    Templates and drag-and-drop builders cap at a certain ranking ceiling, they generate the same code as every other site using the same template, which search engines deprioritize. A custom-coded site lets us build schema markup, semantic structure, internal linking, and performance to a level that templates physically cannot reach. The result: higher rankings, faster sites, and more inquiries.
  • How long does a typical build take?
    A standard small-business site takes 4–8 weeks from kickoff to launch. Larger multi-page sites (full service catalogs, programmatic SEO architectures) take longer. Tex shares a clear timeline with milestones in the proposal.
  • Do you handle hosting and ongoing updates?
    Yes. Sites ship to a modern edge CDN with automatic SSL, fast and secure by default. Ongoing updates, content changes, new pages, photo refreshes, are available on a recurring retainer or hourly basis. SEO maintenance and analytics review are part of the retainer.
  • Can you redesign an existing site?
    Yes. Many clients come from drag-and-drop builders or aging template installs that aren't ranking. The redesign process includes content migration, URL redirect mapping (so existing SEO equity transfers cleanly), and a careful relaunch. Send your current URL with your inquiry and Tex will audit it as part of the quote.

Inquire

Web Designer in Arcata. Tell me about your website.

Every inquiry gets a personal reply within 24 hours.

Other Services in Arcata

Nine more services in Arcata.

Arcata Hub Humboldt County Hub Web Design (All Areas)