Case Study
Humboldt Fence Company. A custom build that scores a perfect 100.
The largest fence company in Humboldt County came off a dated WordPress site onto a fully custom build. Faster, more secure, and engineered to rank.
The Brief
The work was solid. The website wasn't.
Humboldt Fence Company has been building fence across the North Coast since 2002. Eighteen installers, an A+ rating with the BBB, and the kind of reputation you only earn from twenty-plus years of doing it right.
The website didn't tell that story. It ran on a dated WordPress setup that loaded slow on phones, and slow on phones is where you lose people. On Google's own mobile scoring the old site came in at 54 for performance, 83 for accessibility, 77 for best practices, and 92 for SEO. For the biggest fence company in the county, the website had become the weak link.
The Result
A perfect 100, across the board.
I rebuilt it from scratch. Every page now scores a perfect 100 on all four of the numbers Google ranks on, and the site answers in about 113 milliseconds. Here are the same four scores, measured on mobile before and after.
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Performance
54 100 -
Accessibility
83 100 -
Best Practices
77 100 -
SEO
92 100
Old site: 54 / 83 / 77 / 92. New build: a perfect 100 / 100 / 100 / 100 on every page.
How It Was Built
Built for speed, built to rank.
Those scores aren't an accident. They come from how the site is put together. No WordPress, no page builder, hand-coded from the ground up so nothing on the page is there that doesn't need to be.
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Custom hand-coded build
No WordPress, no page builder, no stack of plugins to slow it down or break. Every line is written for this one site.
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Performance engineering
The site answers in about 113 milliseconds and passes Google's Core Web Vitals clean. Google rewards that with rankings.
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Schema-first SEO
The structured data is built in from the start, so search engines read exactly what the business does and where it works.
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Local search built in
Service-area pages for the towns they actually cover, so the people searching nearby are the ones who find them.
Work with Tex
Want a site that ranks like this?
Custom-coded websites for North Coast and Northern Arizona businesses, engineered to load fast and rank. Tell me about your project and I'll reply within 24 hours.