Tex Kelly Productions
General contractor project, brand and portfolio cinematography for custom home builders

Industries — General Contractors

Marketing for General Contractors across California and Northern Arizona.

Project documentation, brand cinematography, and lead generation for builders.

General Contractors, what we do

Brand cinematography, project documentation, drone aerial timelapses, and integrated lead-generation marketing for general contractors and custom home builders, built around the long sales cycle, brand-trust play, and high-ticket project economics of the custom-build business.

Custom home builders and general contractors live and die on referrals, repeat work, and a brand that says "trust me with a 12-month, multimillion-dollar project." That brand can't be built with stock photos and a Facebook page. It requires cinematic project documentation, drone timelapses of full builds, walk-the-jobsite brand films, and a portfolio website that makes the work look as good as it actually is.

Beyond brand, the operational angle is project documentation as marketing asset. Every build, when shot properly start-to-finish, becomes a brand asset that wins the next three projects. Drone aerial timelapses, milestone photography, finished-walkthrough video, and homeowner testimonial cinematography all compound into a portfolio that closes deals before the prospect ever meets the GC in person.

What you're up against

The four problems we solve.

  • 01

    Portfolio Doesn't Reflect Quality of Work

    Most GCs have million-dollar builds documented with construction-progress phone photos. The mismatch between work quality and marketing quality is leaving deals on the table.

  • 02

    Long Sales Cycles Need Multi-Touch Brand

    Custom builds take 6-18 months to close. Most GC marketing is bottom-of-funnel only. Top-of-funnel brand video, content, and educational marketing fills the sales cycle.

  • 03

    Drone Timelapses Aren't Being Captured

    Every build should have a drone aerial timelapse from foundation through finish. Almost no GC captures this, and it's the single most powerful brand asset a builder can produce.

  • 04

    Architect / Designer Referrals Are Inconsistent

    Most GCs get the bulk of their work through architect and designer relationships, but few invest in keeping those professionals supplied with marketable brand content from completed projects.

Services that apply

6 services working together.

Each General Contractors engagement combines a tuned subset of our services into one coordinated program, not a stack of disconnected vendor relationships.

How it works

From first call to ongoing program.

  1. 01

    Free Discovery Call

    30-minute call to understand the build mix (custom homes, commercial, remodels), referral partner network, and target growth.

  2. 02

    Project Documentation Setup

    Standing engagement to document active builds: drone aerial milestones, photographic walkthroughs at framing / mechanical / finish, finished-build cinematography for portfolio.

  3. 03

    Brand + Portfolio Build

    Brand film capturing the company, the team, the philosophy. Custom website with project portfolio organized for both consumer discovery and architect/designer referral support.

  4. 04

    Ongoing Content + Marketing

    Monthly retainer for ongoing project documentation, content production, and (where it fits) paid-media campaigns targeting high-ticket prospects.

Investment

GC engagements typically combine project-documentation retainers ($2,500-$5,500/month) with one-time brand cinematography ($10,000-$20,000) and custom-coded portfolio websites ($15,000-$28,000). Free first call to scope fit.

General Contractors. FAQs

Common questions.

  • Do you shoot start-to-finish project timelapses?
    Yes. Drone aerial milestone documentation through the full build (typically 6-18 visits depending on project length) plus a finished cinematic timelapse video is one of our most-requested deliverables for custom home builders. The finished asset is gold for the next sales cycle.
  • Can you handle commercial as well as residential builds?
    Yes. Commercial GC marketing (light industrial, retail, multifamily, ground-up commercial) overlaps significantly with the residential play but leans heavier on LinkedIn, ABM, and architect/designer referral marketing. Free call to scope which side of the business you want to grow.
  • Will you coordinate with my architect and designer partners?
    Yes. Project cinematography that supports referral-partner marketing (delivering high-resolution finished-build imagery to the architect, designer, and any subcontractors who want it for their own portfolios) is part of the deliverable. Strengthens the relationship for the next referral.
  • What markets do you serve?
    Both California (Humboldt, Del Norte, Mendocino counties) and Northern Arizona (Yavapai, Coconino counties). Travel built into project quotes for builds outside the immediate radius.
  • Can I license the footage for my own use?
    Yes, broad usage rights for the builder's own marketing are included on every engagement. Footage and stills are yours to use across website, social, sales presentations, and paid media indefinitely.

Inquire

Tell me about your general contractors business.

Every inquiry gets a personal reply within 24 hours.