Tex Kelly Productions
Plumbing service work, brand marketing for residential and commercial plumbing contractors

Industries — Plumbing

Marketing for Plumbing across California and Northern Arizona.

Emergency-search lead generation and brand for plumbing companies.

Plumbing, what we do

Marketing built around emergency-search behavior, high-LTV residential service plans, and the conversion psychology of "I need a plumber right now." Paid search + GBP + emergency-call cinematography + lightning-fast websites that convert the panicked Saturday-morning Google query into a booked truck.

Plumbing marketing lives or dies on emergency-search performance. When the pipe bursts at 7am Saturday, the homeowner Googles, taps the top result with the highest GBP rating and the cleanest mobile site, and the truck that gets there first wins the job, and often the next decade of that household's plumbing work. That's the funnel we build for.

Beyond emergency capture, the higher-margin play is residential service plans and commercial maintenance contracts, and that requires brand cinematography that positions the company as the trustworthy, professional, premium-but-fair operator instead of the cheapest truck on the call. We build both layers: emergency conversion at the top, brand-trust LTV expansion in the middle.

What you're up against

The four problems we solve.

  • 01

    Emergency Calls Going to Competitors

    Saturday-morning burst-pipe searches go to whoever ranks first with the cleanest GBP and fastest mobile site. Most plumbers lose those battles on technical SEO and review velocity.

  • 02

    Race-to-Bottom Pricing Pressure

    Without brand differentiation, every quote becomes a price comparison. Brand cinematography + premium positioning lets you hold margin against the cheap-truck competition.

  • 03

    Service Plan Conversion is Low

    Most plumbers don't sell service plans well because they don't market them. A documented brand campaign plus on-truck materials lifts plan attach-rate dramatically.

  • 04

    Reviews Trickle Instead of Flow

    Most plumbers leave 80% of post-service review requests on the table. Automated review-velocity systems are a 30-day fix that compounds for years.

Services that apply

5 services working together.

Each Plumbing engagement combines a tuned subset of our services into one coordinated program, not a stack of disconnected vendor relationships.

How it works

From first call to ongoing program.

  1. 01

    Free Discovery Call

    30 minutes to understand the current lead mix, average ticket, service-plan attach-rate, and where leakage is happening in the funnel.

  2. 02

    Emergency-Funnel Audit

    Page-speed test, GBP audit, paid-search account review, review-velocity baseline, and competitive position check across the local service area.

  3. 03

    Build + Launch

    Sub-1-second mobile website (if needed), GBP overhaul, paid-search campaign rebuild, brand cinematography for the homepage hero + ads, and review-velocity automation.

  4. 04

    Monthly Optimization

    Ongoing paid-media management, content production, and KPI reporting. Service-plan campaigns layered in once the emergency funnel is profitable.

Investment

Plumbing engagements typically start with a brand cinematography production ($5,000-$10,000) plus 6-month ongoing paid-media + content retainer ($3,000-$6,500/month). One-time projects (just a new site, just a brand video) also available. Free first call to scope.

Plumbing. FAQs

Common questions.

  • Will paid search actually pay back for a plumbing company?
    Yes, when it's tuned. Most plumbing accounts running default Google Ads settings burn 40-60% of their budget on traffic that won't convert. Tuned accounts with proper conversion tracking, negative keywords, ad creative, and landing pages typically run a 4-8x return on ad spend on emergency-search terms.
  • How fast can you build us a website?
    Most plumbing site builds ship in 4–8 weeks depending on scope. Every site is hand-coded from scratch for sub-1-second load times, most plumbing prospects bounce from slow sites before the form even loads. Mobile-first by default since 70%+ of plumbing search traffic is mobile.
  • Can you handle commercial as well as residential?
    Yes. Commercial plumbing marketing (property managers, facilities, multifamily, light industrial) runs on a different stack than residential. LinkedIn paid, BNI relationship building, account-based marketing, brand cinematography focused on uptime and reliability rather than emergency response. Free call to scope which side you want to lean into.
  • Do you write content / blog posts?
    Yes. SEO content production is part of the retainer for plumbing clients who want to compete on long-tail organic search ("how to fix a leaky faucet in Prescott" etc.). Most plumbing clients see organic lead-flow start to compound at month 4-6.
  • What markets do you serve?
    Both California (Eureka, Arcata, Fortuna, Crescent City, Mendocino, McKinleyville) and Northern Arizona (Prescott Valley, Prescott, Chino Valley, Flagstaff, Cottonwood, Sedona, Kingman, Lake Havasu City) plumbing markets.

Inquire

Tell me about your plumbing business.

Every inquiry gets a personal reply within 24 hours.