Case Study
Deep Roots. A new brand, built to be found.
A landscape and fence company in Humboldt and Del Norte County needed a site worthy of its design and public works jobs. I built it from a blank page.
The Brief
Same crew. A name for the bigger jobs.
Deep Roots is the landscape design and fence installation company from the team behind Your Local Mow Man in Eureka. They are C-13 licensed, #1079969, and they work from backyards all the way up to public works contracts.
Lawn care already had a home. The design work, the fence installs, and the commercial jobs needed their own. So this one wasn't a rebuild. There was no old site to fix, just a new name and a lot of real work that deserved to be shown properly.
The site went live on August 23, 2026.
The Result
A perfect 100, on a phone.
Google scores a site on four numbers. Here is where the Deep Roots homepage landed on each, measured on a phone connection.
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Performance
100 -
Accessibility
100 -
Best Practices
100 -
SEO
100
Measured with Google Lighthouse 13.5, mobile profile, homepage, October 9, 2026. Three runs, middle result shown.
How It Was Built
More than 230 pages, each one written for somebody.
No WordPress and no page builder. It is hand-coded, so nothing loads that doesn't need to. The size comes from being specific. A homeowner in Fortuna looking for a fence should land on a page about fences in Fortuna.
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A page for every service in every town
Eight services, eighteen towns, two counties. Each pairing gets its own page with its own title and the honest answer on whether the estimate is free there.
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The estimate form comes first
The free estimate form sits beside the headline on the homepage, so nobody has to scroll or hunt to ask for a quote.
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Every request reaches a person
A request goes straight into their CRM and the customer gets a text back, so a lead is never sitting in an inbox waiting to be noticed.
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Checked on every publish
Each time the site goes out it is checked for broken links, missing image descriptions, duplicate titles, and pages that read too much alike. If anything fails, it doesn't publish.
See It Live
A few pages worth a look.
The best way to judge a site is to use it. These are the pages that carry the most weight for Deep Roots.
- Fence installation in Humboldt and Del Norte County
Wood, chain link, ornamental steel, agricultural, high security, and ADA gates.
- Landscape design in Humboldt County
Custom 2D designs drawn for the property before any work starts.
- Landscape installation
Retaining walls, hardscape, irrigation, sod, mulch, and full installs.
- Landscaping and fence contractor in Eureka, CA
One of eighteen town pages, each written for that town.
- Public works and commercial landscaping
Licenses, registrations, and the agencies and contractors they build for.
- Deep Roots project portfolio
Finished fences, yards, and decks, filtered by type.
Work with Tex
Starting a new brand or outgrowing an old site?
Custom-coded websites for North Coast and Northern Arizona businesses, engineered to load fast and rank. Tell me about your project and I'll reply within 24 hours.